First impressions thing, and I am not talking about your elevator pitch.It only takes a person 50 milliseconds (that is 0.05 seconds) to create an opinion about your site. For some, this first impression of your site is the only impression they will ever sort about your small business.So, how do you create a fantastic first impression — and make it survive? Understand and, even more importantly, employ the internet design trends that are proven to impress potential customers and make your business stick out.”But do internet visitors even take care of web design?” Yes, they really do. In reality, 75% of the men and women who come to your website will speed your credibility based on web design. Staying at the top of internet design trends is important — albeit it’s easier said than done, especially when you’re operating a small business. That’s why I’ve narrowed the internet design tendencies of 2018, as projected by Webflow’s team of design specialists, to the four that will make visitors fall in love with your company… at first sight. Because first impressions matter, and we’re all too busy.
The <Video> Element
The element’s no secret that the world wide web is becoming — or perhaps has become — a videographer. In reality, the video will make up 82 per cent of internet traffic in 2021. This trend is not to be taken lightly. After all, the movie was demonstrating that this incredible potential since 1979 (when it killed the radio star). The bad news: Video production requires time, money and resources.Glad we got that over with. The fantastic news: Video does a tremendous job of capturing your company values that neither replicate nor images have the power to do. Video is especially important if you’re selling a service or product. Take Stripe Sigma’s feature page, for instance, which incorporates video to its design to portray a complicated concept in a readable and engaging way. There’s more great news for the search engine optimization buffs out there. According to Video Explainers (via MarTech), including a video to your site can increase the chance of a front-page Google result by 53 times. If it is good, In other words.
Long FormAnother way of bringing your products and services to lifestyle is immersive multimedia. A multimedia format is richer than any blog or infographic post, allowing your customers to get hooked to visualize the experience of doing business with you and, hopefully. Demonstrate your expertise in the ecosystem you perform, bring your products and services and to compel your audience, you need to make an experience. Start with a custom design and enrich it with video, audio, graphs, charts, maps and more to tell a narrative. Media outlets like CNN, ESPN and National Geographic are embracing this revolutionary way of storytelling, and today, businesses are following suit. Dropbox, by way of example, altered its fresh redesign into a persuasive and engaging story in Dropbox design. What story does your brand have to tell?
Content Hubs (Or Web Books?)
Get cool demand for information is evergreen, making content among the greatest ways to generate leads and build brand recognition. Would you know what sort of advice your ideal customer is currently looking for? Is this information a person on your team, or you, can supply them with? You have just stumbled upon a subtle and stellar content advertising strategy: netbooks if the answer is yes. Web books will be this future constructed for the web’s ebooks.If you’re really an expert on something, and your customers (or possible customers) stand to benefit from your understanding, create an internet book and tell the world about it. Intercom Books, for instance, provides readers with valuable advice and advice without gated PDFs or competitive sales pitches. I told you, internet books are cool.
Not everyone is a Ray Dalio (writer of Basics: Life and Work), however, all companies can, and should, think in terms of fundamentals. What exactly does this have to do with web design? These very same principles which guide service or your product should guide your website design procedure. Let us say somebody stumbles across your website with no understanding of your enterprise. With this particular user, your site becomes your own brand. Now that your marketing team has created this lead, it is your job to make certain your website represents the values your business lives by. To accomplish this, make sure that your designer knows, understands and reflects these values in your website’s design. This is a dialogue that should happen early in the design process and continue until your website is complete to inform the phases. This may look to reevaluate the already fragmented layout process. At Webflow, we’ve discovered that our new principles help faster, more determined and cleaner design choices are made by our staff.